CAMS For Addicts

  Study the organizational an advertising agency by  Hasini Dhananjala BA(Honors)Mass Communication Professional Diploma in Media & Advertising  1. What is the meaning of an advertising agency ? “ The work of a tailor is to collect the raw material, find matching thread, cut the cloth in desired shape, finally stich the cloth and deliver it to the customer. ” As I think, An Advertising Agency is just like a tailor. It creates the ads, plans how, when and where is should be delivered and hands it over to the client. Advertising agencies are mostly not dependent on any organizations. In short, An advertising agency is an independent firm formed for the purpose of rendering specialized services in advertising, such as preparing copy and layouts for advertisement, getting blocks made for layouts and getting the advertisement out through suitable media. On the other hand, it is an independent agency engaged in the preparation and placing of advertisement for and on behalf ...